Edtech Website with Odoo Integration

Architected, redesigned, and engineered a modern, high-performance EdTech web platform, migrating a legacy WordPress monolith to a decoupled Next.js stack. Built to enhance organic discovery, conversion rates, and operational efficiency, the application connects dynamic user-facing features directly to core enterprise workflows via secure Odoo ERP REST APIs.

• Modern Jamstack Migration: Refactored legacy monolithic infrastructure into a modular Next.js frontend, resulting in faster page delivery, lower server load, and streamlined developer workflows.
• ERP & API Integration: Engineered real-time data pipelines connecting frontend event registration and career portals to internal Odoo modules via authenticated REST APIs, eliminating manual data entry.
• Technical SEO Optimization: Structured custom metadata, programmatic Open Graph tags, canonical URLs, and dynamic JSON-LD schema (Course, Event, JobPosting) to maximize search indexability and SERP feature eligibility.
• Performance & Core Web Vitals: Elevated Lighthouse performance scores past 90+ by implementing automatic image optimization, dynamic imports, asset prefetching, and route-level code splitting.
• Design System & UI/UX: Authored a responsive, accessible UI component library with Tailwind CSS, standardizing brand aesthetics and lowering layout shift (CLS) across mobile and desktop.
• Scalable Architecture: Built reusable higher-order components and clean data-fetching patterns (ISR/SSG) to allow rapid landing page creation for future course and program launches.